IMOTO was recently featured in New Home Source Professional's "Five Things Real Estate Photographers Want Agents to Know About Their Work." To read the whole article online, click here

In the article, Darryl Glade, IMOTO's CEO, debunked the myth that professional real estate photography is only for high end listings. Check out our favorite quote below: 

"Darryl Glade, co-founder and CEO of real estate photography firm IMOTO, thinks that any property will benefit from being captured by a pro’s lens, since “one of the purposes of professional photos is to help a listing stand out from competitive listings” in a market.

Says Glade, who started IMOTO to market properties through photography, staging and visual tours: “While there is an upfront cost to purchasing professional listing photos, the return on investment is enormous and far outweighs any initial investment.

“Not only do professional photos help get potential buyers in the door to view the listing, but they also increase the perceived value of the property,” he says. “In (an) internal study, we found that listings that use IMOTO’s professional photography sell for 39 percent closer to list price.” And that’s cash in an agent’s pocket, whether your listing is $199K or $599K."