Forbes: 8 Reasons Your House Isn't Selling - IMOTO Blog


Forbes: 8 Reasons Your House Isn't Selling

Posted by Hannah Walker on July 05, 2016

Forbes recommends using IMOTO photo in their article "8 Reasons Your House Isn't Selling" and highlights IMOTO's 2014 study, which found that IMOTO professional listing photos helped sell listings 50% faster, 39% closer to list price, and generate 118% more online views. Check out the exerpt from the article below, or click here to read the entire article. 

"It’s said that you have seven seconds to make a first impression — and the same goes for your house: 90% of buyers start their search online and make a decision about whether to come see your house based on a quick skim of your listing photos. If there are few or no photos, or if the photos look bad because they weren’t professionally taken or because the house is cluttered (which shows in the photos), many buyers will move on to the next listing. “When there is a lack of pictures … buyers often assume the worst,” says Amber Dolle, a Los Angeles, CA, agent.

Solution: Get your home staged and photographed by pros. You may think it’s an unnecessary expense, but according to IMOTO photography, professional real estate photos have the ability to generate 118% more online views and sell listings 50% faster — at 39% closer to list price. They’re worth it."