IMOTO at the Atlanta Board of REALTORS 2015 Showcase - IMOTO Blog


IMOTO at the Atlanta Board of REALTORS 2015 Showcase

Posted by Hannah Walker on August 20, 2015

IMOTO exhibited last week at the Atlanta Board of REALTORS 2015 Southeast Residential Real Estate Showcase. Our CEO and Marketing Director road tripped to Atlanta from New Orleans and were met by our Atlanta Sales Director and Savannah Sales Director. The show went off without a hitch, and we were thrilled to speak with agents from brokerages all across Atlanta! 

We have been present in the Atlanta market for 1.5 years, and this was our second time at the ABR Showcase. Last year, being relativity new to the Atlanta market, we primarily spoke with unfamiliar customers at the expo (and luckily were able to attain the business of many of them). This year, having dramatically increased our presence in the Atlanta area and beyond, we were pleasantly greeted by many familiar faces and names. 

It was extremely rewarding for our management team to speak with our customers in person, and we were able to gather quite a bit of customer insight. While attaining new business at expos is great, IMOTO puts the most emphasis on learning while we are exhibiting. We highly value customer feedback, and getting to connect with our Atlanta-based customers at the expo allowed us to get a better understanding of their needs, their businesses, and how they use our products. These insights allow IMOTO to be an industry thought leader, a forward-thinking company, and a customer-driven company, all of which are integral in our over-arching mission. For this reason, IMOTO exhibits at expos with one main goal: TO LEARN! We are happy to say that we met this goal at the 2015 Showcase and can't wait to put our new insights into action!