IMOTO is excited to be featured in Realtor.com's article, Why You Might Need Professional Photos to Sell Your Home.

The real estate industry is quickly realizing the impact that professional photography can make on the buying and selling process. Not only does using professional photography help agents attract new clients, but it also optimizes the selling process by increasing online views, decreasing days on market, and increasing the sale prices of listings. These benefits are highlighted in the Realtor.com article when it refers to IMOTO's research on 350 Latter & Blum listings. The case study shows that IMOTO's photography increases online views by 118%, reduces days on market by 50% faster, and sells listings 39% closer to list price.

This article also quotes our CEO, Darryl Glade, on tips to select the optimal real estate photographer. One of the tips he suggests is "the small bathroom test." When searching for a real estate photographer, look for photos of small bathrooms on the photographer's website. An experienced photographer with appropriate equipment should be able to accuratly capture a small bathroom. Of course IMOTO passes this test with flying colors, as we make sure to produce high-quality photos no matter how small a bathroom is! 

Read the rest of the article here, and let us know what you think!