New Study Finds Listings with Professional Photography Sell Faster and at Higher Prices - IMOTO Blog


New Study Finds Listings with Professional Photography Sell Faster and at Higher Prices

Posted by on November 25, 2014

New Study by IMOTO Photo Finds Listings with Professional Photography Sell Faster and at Higher Prices 

REALTORS using high quality images have a significant advantage over standard listings, selling 50% faster and nearly 40% closer to list price

New Orleans, LA – November, 2014 – A new study of residential real estate listings conducted by real estate visual marketing platform IMOTO, found that properties featuring professional-quality photography obtained more online page views, sold faster, and at a higher listing price than properties without quality images. 

The study tracked 350 Latter & Blum, Inc. listings over the course of 180 days in the Greater New Orleans area. All listings in the study were photographed by IMOTO photo and compared to average listings in the same region. The study found that listings with professional quality images: 

-Sold 50% faster than average; 

-Sold 39% closer to starting list price; 

-Increased online views by 118%*.

“Homebuyers begin their search online, and they expect a first rate experience with professional-quality photographs,” said Dean Cacioppo, former Director of Internet Services at Latter & Blum. “This data demonstrates the significant impact that high quality imagery has on buyer behavior, and agents are beginning to take notice.” 

IMOTO is a professional real estate photography company that leverages a highly trained staff of professional photographers to ensure consistently high quality images for all agent listings. IMOTO also deploys a sophisticated technology platform that supports high volume orders and guarantees 24-hour processing at affordable prices for agents around the country. 

“With IMOTO, I can turn properties quicker and at higher prices for my clients,” said Jessica Antilley of CJ Brown Realtors. “It takes only minutes to order an IMOTO package and the results are consistently impressive. My last two IMOTO listings sold within 48 hours at list price.” 

*Data represented is based in whole or in part on data supplied, by Latter & Blum Inc. Research Department. Data maintained by Latter & Blum Inc. may not reflect all real estate activity.

About IMOTO photo

Based in New Orleans, LA, IMOTO photo was originally founded in 2012 by Darryl Glade (CEO) and Kris Haug (CTO) as SNAP Real Estate Photography. IMOTO specializes in high-quality visual marketing material for real estate professionals, and sells six essential products: photo shoots (with complementary virtual tours and aerial shots), virtual staging, videos, floor plans, panoramas, and listing teasers. The IMOTO technology platform makes ordering easy and affordable with a 24-hour processing guarantee. Visit to learn more.  


Press Contact: 

Hannah Walker

Marketing Director, IMOTO photo