Real Estate Photography - Should it be Art? - IMOTO Blog


Real Estate Photography - Should it be Art?

Posted by DarrylGlade on October 01, 2012

I just read an interesting blog post discussing the differences between real estate photography and interior decorator photography. Click here if you would like to read the whole blog post.

The basic premise of the post was that real estate photography should nearly always be focused on showcasing the property itself. This makes perfect sense...after all, the whole reason people hire professional real estate photographers is to help them sell the property. The author also said that interior decorator photography is not about the property itself, rather, it is about showcasing the design contained within the space itself.

The author of the post included the following photos to show the difference (Note: These are not our photos. Please go to

The first photo shows an example of what real estate photography looks like and the second is interior decorator photography.

Photo credit:

Photo credit:

I agree wholeheartedly with that author. Clients are not hiring a real estate photography to produce "art." A real estate photographer should be solely focused on finding the correct perspectives, angles, and views that best capture the essence of the space. They should not be concerned with creating photographs that, while artistically interesting, fail to accomplish the basic real estate photography requirements.

The above photos are great examples that show this important difference (I congratulate the photographer/author on these images). The real estate photograph shows the view out of the windows, the floor, the built-in cabinets, and allows the buyer to really understand the room.  The second photo shows off the fantastic design of the bed, pillows, and piece of art but does nothing to help sell the property.

The whole point of this blog post is to make you aware that not all real estate photographers are equal! Real estate agents and home owners considering real estate photography should make sure that the photographer you choose understands the basic, fundamental idea behind real estate photography...that the photographer should be focused on showcasing the house itself and NOT creating creating artistic expression. If the photographer is focused on art and interior design, that photographer, while probably a great wedding photographer or fine art photographer, likely does not understand or have the necessary experience to best photograph real estate  for sale.

Beware of real estate photographers that confuse capturing the feel and flow of the space with art.